Thursday, May 24, 2018

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Jun13 Lunch & Learn: DIY Approach to Market and Industry Analysis
6/13/2017 12:00 PM - 1:30 PM


Lunch & Learn

Presented by: Northern Alberta Business Incubator 

  • Date:        Tuesday, June 13, 2017
  • Time:       12:00 p.m. -1:30 p.m.
  • Venue:     NABI Campbell Centre, 205-200 Carnegie Drive, St. Albert Map
  • Cost:        $15 per person (A light lunch will be provided to registrants.) Register here
  • For more information, contact NABI at 780-460-1000 or

Event Detail

Ever wonder how you can assess your industry and market without hiring a high-priced consultant? Co-author of Business Diagnostics, Terry Rachwalski will walk through the elements of determining whether the market you are entering is a dog or a rising star. She will outline secondary research techniques everyone can apply, walk through an example and demonstrate how to uncover industry information that will drive your go-to-market strategy. How hard can it be? 

  • What is secondary research, why and when it matters.
  • How to uncover industry trends and niches
  • How to do a competitive analysis that drives strategy
  • How to determine when you need a consultant to help you 

Presenter: Terry Rachwalski, MBA CMC, Director, Regional Innovation

Terry joined Alberta Innovates as Director, Regional Innovation for Entrepreneurial Investments in 2016. Prior to this she spent 12 years as President of Front Porch Perspectives, a Canadian management consulting firm providing business development and go-to-market plans for technology firms. Terry specialized in developing sales and marketing strategy and action plans for new product launches and provided industry, market and competitive analyses along with digital reviews, social media launches and integrated marketing, advertising and public relations campaigns in Canada, the United States, Europe and Central America. 

Terry has co-founded, invested in and worked for multiple Canadian and international technology firms. She is an award winning Certified Management Consultant and holds an MBA from Royal Roads University, where she is Associate Faculty in the MBA program running live consulting cases during the rigorous capstone project. She developed an online Assessment tool to assist clients evaluate their businesses and is co-author of Business Diagnostics. Terry Rachwalski can be contacted at

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