Wednesday, March 21, 2018
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NABI Business Venture Lab

NABI Business Venture Lab is based on Wendy Kennedy's program So what? who cares? why you?®, which has been adopted internationally in 9 countries and is used by more than 10,000 entrepreneurs, inventors and scientists.

In the past 5 years, we've helped entrepreneurs, inventors and startups from all fields, including technology, retail, non-profit, food services, engineering, and more. Some of our most successful participants have taken their products to Dragon's Den and made deals with the Dragons!

Register for this interactive 8-week business workshop and you'll discover:

  • Your target customer
  • Who you're competing against
  • How to build a sustainable financial model
  • How to make the perfect pitch
  • and much more!

For more information email or call 780-460-1000

So What?

What's your idea? What problem does it solve? Where does your idea fit?

Who Cares?

Is there a cluster of potential customers that are willing to pay money to solve this problem? If so, how do you plan to reach them?

Why You?

What makes your idea different? What is your competitive edge and how to you plan to sustain it?


  • "NABI provided us with an excellent opportunity to progress through the Wendy Kennedy framework as a team. The pace of the workshop allowed us to really work through each stage challenging our assumptions, and leading us to a solid foundation upon which to start the commercialization phase of our business. This was absolutely time well spent."  Scott G
  • "NABI provided a good interactive environment to learn from both the instructors and other participants."   John B.

  • "My biggest ah-ha moment was identifying our market segment and our market plan. I loved the communication and sharing between the other businesses and the insight gained from each other."   Jordan C.
  • "The material and the format forced us to think "business" rather than "solution". The market/segment analysis had, for me, the most value in allowing us to work through the process of taking this to market. I think the exercise was essential in making a real company rather than just 4 guys with an idea, so from that point of view, it will be a catalyst to our success."   Jonathon H.

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Northern Alberta Business Incubator Society (NABI)

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Mission Centre 

13 Mission Avenue
St. Albert, AB  T8N 1H6

Phone:   780.460.1000
Fax:        780.460.7205

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Campbell Centre

200 Carnegie Drive
St. Albert, AB  T8N 5A7

Phone:   780.460.1000
Fax:        780.460.7205

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NABI Commons

118-205 Carnegie Drive
St. Albert, AB  T8N 5B2

Phone:   780.460.1000
Fax:        780.460.7205

Contact Us

Hours of Operation:
Monday to Friday 8:00am-4:30pm
Mountain Standard Time (MST)

Closed Saturday, Sunday and Holidays

Directions to NABI: Click Here

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