December is a busy time of year! People are scouring the malls for the perfect Christmas gifts; work parties are being hosted; family is coming into town; huge meals are being planned and made every weekend. With all of this going on, is it possible for a business to capitalize on the holidays with social media, and increase their sales in December?
Think about when you post your content, and what it should say in relation to the time of the month. During the beginning of December, target those early shoppers who are finishing up their Christmas shopping. What are some products you offer that would make a good addition to the gifts they’ve already purchased? Feature these in your social media posts, or highlight sales this target audience can make use of. In mid-December, target the last minute shoppers who are frantically searching for gifts to get every person on their list. Make it easy for them to come in, know what they are looking for, find the products they need, and get out. At the end of December, start thinking about the New Year, and what products people might be looking for, come January.
You have the unique opportunity to feature your products and services during the holidays in a way that you can’t during the rest of the year. You can market your product with the purpose of selling that product as a gift. Outlining the features of the product and explaining why it would be desirable for a mother to purchase it for their child this Christmas, or for a spouse to purchase it for their significant other, is valuable and helpful advice. People are more willing to engage in this kind of marketing strategy during the holidays.
Get creative! Find ways to make your consumers active participants in what you have to offer over the holidays. Post giveaways and sweepstakes; ask questions; provide your clients with a way to offer feedback on what they want and need during the holidays; utilize wish lists and gift guides. Create an environment where the client feels valued and listened to, and take their advice! Make products available that you know they need.
During the holidays, everyone wants to know that they’re being thought of. Take the time to let your clients know you appreciate them. You can send social media messages to wish them a Merry Christmas, and connect with them on an emotional level. Letting them know you care opens the door for you to offer suggestions on how you can truly make their holidays just a little bit less stressful.
Northern Alberta Business Incubator Society (NABI)
13 Mission Avenue
St. Albert, AB T8N 1H6
200 Carnegie Drive
St. Albert, AB T8N 5A7
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