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Welcome to the NABI Blog. Our Blog is intended to inform, explain, clarify and raise awareness on current business topics and issues. Do you have a story you would like to share on our blog or be featured in our newsletter? Simply send an email and tell us what you want us to know. We want to hear about your success stories.


How to Survive Dragon Fire SuperUser
11 psychological tactics for getting money on Dragon’s Den by Kurian M. Tharakan As the Executive in Residence at the NABI business accelerator, I recently partnered with its Managing Director, Dar Schwanbeck,  to run one of our clients through a crash course for a pitch on the nationally televised show Dragon’s Den (the American equivalent is Shark Tank.) In fact, this was the 2nd NABI client that has made an investment pitch on the den, and I have compiled the following takeaways on the psychology of enticing the dragons to invest. (Not pitching an investor any time soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.) Beyond profiling a great product or service, your pitch should also contain the following: Shock, Fascination, or Intrigue – The dragons’ minds are wandering during your entrance. Their brains are actively searching for WHY they should care. Give them a simple statement that startles them into rapt attention. Here’s an example if you are pitching a water purifying device. In the introduction, you can either say: “Our device is called the Hydrolyzier and it uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.” - or - “Water is life. Yet 768 million people do not have access to safe, clean drinking water, and 2.5 billion people live without proper sanitation. When water is unsafe and sanitation non-existent, water can kill.”  (Unicef Clean Water Campaign) The 2nd statement allows a fluid transition into a description of your product WITH the dragons’ full attention.

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