Friday, January 18, 2019
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Welcome to the NABI Blog. Our Blog is intended to inform, explain, clarify and raise awareness on current business topics and issues. Do you have a story you would like to share on our blog or be featured in our newsletter? Simply send an email and tell us what you want us to know. We want to hear about your success stories.

Engage Customers to Drive Business Success SuperUser
  One of the delights or frustrations of getting old is that you get to experience history repeating itself, and in the process, to identify enduring good ideas. After 30 years in management consulting and coaching, the last 7 with the Northern Alberta Business Incubator (NABI), I’ve come to know a best practice that can really help us, and that is, engaging our customers with the right dialogue. This concept applies to every organization, whether an arts business, restaurant, technology company, pan-handler or City Hall. We’ve all got customers (or whatever you call them), and the more we engage them in the right conversation, the more likely we can achieve success. For two decades I’ve been a fan of Rob Lawton’s, Creating a Customer-Centered Culture (ASQC, 1993). In his bestselling book, Lawton proposes a “Customer Satisfaction Policy” for achieving high levels of customer loyalty. Lawton suggests we can do this by consistently taking the following actions:

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Northern Alberta Business Incubator Society (NABI)

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Mission Centre 

13 Mission Avenue
St. Albert, AB  T8N 1H6

Phone:   780.460.1000
Fax:        780.460.5074

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Campbell Centre

200 Carnegie Drive
St. Albert, AB  T8N 5A7

Phone:   780.460.1000
Fax:        780.460.7205

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