Saturday, October 21, 2017
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Welcome to the NABI Blog. Our Blog is intended to inform, explain, clarify and raise awareness on current business topics and issues. Do you have a story you would like to share on our blog or be featured in our newsletter? Simply send an email and tell us what you want us to know. We want to hear about your success stories.

How to Boost Your Persuasion Power with Sticky Notes SuperUser
… or how a pen, a 3 inch note, and a little low tack adhesive can help you get to yes!  by Kurian M. Tharakan In 1974, 3M researcher Art Fry wanted a better bookmark, one that would stay in place in his church hymnals. His solution was to add a small adhesive strip to the bookmark paper and thus the 3M Post-it note was born. Post-its have since enjoyed wide spread adoption in both the office and home, but would you believe that in addition to being a useful way to communicate they can also dramatically increase your persuasion power? Randy Garner is a professor of behavioral sciences at Sam Houston State University in Texas. In 2005, he published a paper in the Journal of Consumer Psychology documenting his famous Post-it note study. Garner randomly selected 150 full time faculty members at a university to receive a request to complete a five page survey on the university campus climate. The surveys were sent through inter-office mail in the following manner: 1/3 had a handwritten Post-it note placed on the cover letter requesting completion of the survey (Post-it conditions), 1/3 had a similar handwritten message on the cover letter itself (written message conditions), 1/3 received the cover letter and survey form alone (no written message, control condition). The message on items a) and b) were “Please take a few minutes to complete this for us. Thank you!”. Of course, there was no message on the control group’s (c) surveys. The startling results were as follows: The Post-it note group had 38 of 50 surveys (76%) returned The hand written only group had 24 of the 50 surveys (48%) returned 18 of the 50 participants (36%) in the no message group had the survey returned What accounted for such a strong response in the Post-it note group? The researchers believe that the application of the hand written Post-it note message on the cover letter was viewed by the recipient as a personal request or favor.  When combined with the deluge of impersonal packages and mailings one normally receives on their desk, the fact that someone had taken the time to use a handwritten Post-it implied that they thought it important enough that they make a personal request. The least the recipient could do was make an effort to comply with that request! Personalizing your requests, even with a simple device as a Post-it note, can dramatically increase your powers of persuasion. To view original article please click here

Oktoberfest V: The Beers SuperUser
An early step in hosting a networking event called “Oktoberfest” might be to consider which beers you would feature.  Well, with a little help from my friends, a couple of Certified Sommeliers and business acquaintances, we’re close to settling on 6 or 7 for this year’s NABI Oktoberfest V (date is Wednesday, October 23rd, 2013). The beer candidates for this year (so far) include the following: Beer Beer Notes Cheese Pairing (to be determined) A Pumpkin beer, TBD Waiting release from the breweries.   Sam Adams Oktoberfest A blend of 5 malts for a rich hearty flavor.   Krombacher Weizen, Krombacher Wheat beer. Cloudy, naturally.   Black Tusk Ale, Whistler Brewing English-style mild ale. A hint of bitter, chocolate and coffee.  Brewed since 1989; 2 World Awards.   Lions Winter Ale (10th year anniversary), Granville Island Brewing A dark and delicious cold weather classic.  This is a very smooth ale!   Oloroso Cask, Innis & Gunn Oak aged beer matured in rare Oloroso Sherry casks.   1772 India Pale Ale, Gahan House Brewing Copper in color, this medium bodied ale has the IPA (hoppy) characteristics of being high in alcohol with a bitter finish.   Double Espresso Beer, TSA Brewing Double strength coffee bean and toasted oatmeal flavors. Lightly hoppy, smooth, silky and that welcoming coffee bite.     Stay tuned for the cheeses.  By the way, “Why beer and cheese?” you might ask?  Well, the carbon dioxide in the beer does a better job of releasing cheese flavors….compared to that other beverage often consumed with cheese.   Cheers, Dar     Dar Schwanbeck, CMC Managing Director NABI Business Development Network  

The Wealthy Retailer (Workshop 1 Review) SuperUser
Attended the first workshop in the series last night (October 3rd) at NABI's office in St. Albert.  This session was an overview of key topics driving retail success including: Customer Relationship Management, Marketing, Sales, Retail Technology and Cash flow/Profitability.  The session was led by Scott Smith and Dan Holman of Canadian Retail Solutions.  These guys know what they are talking about and had a lot of great tips that could be immediately applied in any retail setting, whether a clothing store or restaurant.  My recommendation?  If you are a small retailer and you don't attend the rest of these workshops (there are 5 to go over the next 5 months) I'm going to call your mother!  A couple of snip-its: 1) Retail success is a function of Customer Service, Price and Product Selection.  To be successful (in the long run) you need to do deliver 2 of these very well.  For the small retailer, the most critical function is around knowing and building relationships with your customers. 2) As a rule of thumb, in any month, 50% of our customers should be return customers. 3) What is the most hated 4 letter word from a customer’s point of view? “Help.”  Can I “help” you?    The next session in the Wealthy Retailer series is November 6th.   Dar Schwanbeck, CMC Managing Director Northern Alberta Business Incubator Society P  780.460.1000  C 780.221.2105 F  780.460.7205 E    W

How to Survive Dragon Fire SuperUser
11 psychological tactics for getting money on Dragon’s Den by Kurian M. Tharakan As the Executive in Residence at the NABI business accelerator, I recently partnered with its Managing Director, Dar Schwanbeck,  to run one of our clients through a crash course for a pitch on the nationally televised show Dragon’s Den (the American equivalent is Shark Tank.) In fact, this was the 2nd NABI client that has made an investment pitch on the den, and I have compiled the following takeaways on the psychology of enticing the dragons to invest. (Not pitching an investor any time soon? Not to worry! These techniques will also help you get what you want from bosses, spouses, customers, and small children.) Beyond profiling a great product or service, your pitch should also contain the following: Shock, Fascination, or Intrigue – The dragons’ minds are wandering during your entrance. Their brains are actively searching for WHY they should care. Give them a simple statement that startles them into rapt attention. Here’s an example if you are pitching a water purifying device. In the introduction, you can either say: “Our device is called the Hydrolyzier and it uses a tri-plane osmotic process that dramatically reduces the content of impurities in drinking water.” - or - “Water is life. Yet 768 million people do not have access to safe, clean drinking water, and 2.5 billion people live without proper sanitation. When water is unsafe and sanitation non-existent, water can kill.”  (Unicef Clean Water Campaign) The 2nd statement allows a fluid transition into a description of your product WITH the dragons’ full attention.

Beginning in October, Canadian Retail Solutions and NABI will be presenting the Wealthy Retailer series of workshops. Designed for the independent retailer who recognizes the need for sharply honed skills when competing with large, multinational chains, The Wealthy Retailer will help retail owners and managers evaluate key aspects of their business and improve overall performance in the store and out.  Led by experienced thought leaders of various specialties in retail, the six, monthly sessions will cover a diverse range of subjects that will include everything from merchandising to Key Performance Indicators, with a focus on building and sustaining cash flow and profit. The Wealthy Retailer Workshops will begin October 2nd, 2013 and will continue on the first Wednesday of every month until March 2014. Cost will be $145 for all 6 sessions or $29 per individual session. We look forward to seeing you there.  Space will be limited, so stay tuned for more details. Contact for more details. Or register online via our Events Calendar.

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Northern Alberta Business Incubator Society (NABI)

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Mission Centre 

13 Mission Avenue
St. Albert, AB  T8N 1H6

Phone:   780.460.1000
Fax:        780.460.7205

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Campbell Centre

200 Carnegie Drive
St. Albert, AB  T8N 5A7

Phone:   780.460.1000
Fax:        780.460.7205

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NABI Commons

Address TBA
St. Albert, AB  T8N 5A7

Phone:   780.460.1000
Fax:        780.460.7205

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